Learn UX from Don Norman

When it comes to preparing for the future of design, there’s no one better to guide you than the Godfather of UX.

Interaction Design Foundation collaboration with the Godfather of UX, Don Norman!

The first person to hold a position that had “User Experience” in the title was Don Norman, who coined the now-ubiquitous term when he worked for Apple in the mid-90s. Norman’s 1988 book The Design of Everyday Things remains a sort of UX bible, touting iterative development and frictionless relationships between user and object.

So when it comes to preparing for the future of design, there’s no one better to guide you than him. IxDF is bringing you a treasure trove of never-seen-before, exclusive resources on designing for the 21st Century!

Here's what lined up for you;

📹 Videos by Don Norman about what it means to be a 21st Century designer

✍️ Articles and reading materials to help you put his advice into action

💡 Tips and strategies for designing a better future

🎓 A full-fledged course↗️, with a certificate, by Don Norman – plus "Build Your Portfolio" projects... all launching soon!

Get 3 months off free membership

All courses of IxDF are fully available with the membership.


Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants.

Donald Arthur Norman, is an American researcher, professor, and author, an anthropologist of modern life, studying the way we humans interact with our designed world.

Norman began his career as an academic, working in psychology and then cognitive science at UCSD. In the mid-'90s, he joined Apple and ended up in their Advanced Technology Group, and later worked for HP, before returning to university life. He's now the co-director of an innovative combined MBA and MEM program (called MMM) at Northwestern University.

He is also the director of The Design Lab at the University of California, San Diego, co-founder of the usability consultancy Nielsen Norman Group, a member of the National Academy of Engineering, IDEO fellow, and former Vice President of Apple.

Though he has a slight reputation as a grumpy critic, his work is generous and insightful -- he wants nothing less than to close the gap between products and their users. If you've ever fought with an automatic faucet in an airport bathroom or wondered which button to press in the anonymous row on top of your printer, it's good to know that Norman is in your corner.

He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and he is the author of a raft of books on design and the way we humans interact with it, including the classic Design of Everyday Things, and Living with Complexity, Emotional Design: Why We Love (or Hate) Everyday Things, and The Design of Future Things, among many others.

His next book, says his website, will be about sociable design.

Traditional design education is too narrow. Don Norman advocates a broader perspective for design and designers.

Today, Norman's emphasis is on helping technology companies structure their product lines and businesses, concentrating on design thinking to help drive both incremental and radical innovation.

Learn with Don Norman

All courses of IxDF are fully available with the membership.